David Hall's picture
Multiple choice question

Why are customer personas important in online marketing?

So that your website user experience and marketing strategies are tailored to effectively speak to an individual customer in a way that is most likely to connect with them based on their needs, wants, concerns and motivations.

So that you have the contact information necessary to connect with marketing leads such as phone, email and physical address.

Because your marketing messages can be amplified through the social connections of your customers.

Because every customer is a real person with hopes, dreams and aspirations and by understand this we can better value them as individuals.

All of the above

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