Submitted by David Hall on Sat, 09/27/2014 - 12:04
Multiple choice question
Customer personas help everyone in your organization better understand your target customers and how to best communicate with them. This information can and should have an effect on:
| The way your site is organized. | |
| The customer journey / purchase path. | |
| The types of content that you create and the messaging that is used to inform, educate and persuade visitors to buy. | |
| Which social networks you allocate time and resources toward. | |
| Where and how you spend advertising dollars. | |
| All of the above | |
| A, B & C | |
| B & C | |
| C & D |
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