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Companies often offer a variety of products and services that share some of the same features with other products or services. But, repeating the same feature information in multiple places around the site will present duplicate content issues that will ultimately harm your SEO. What is the best way to solve this issue?
a. This depends on how much good quality content can you write about each feature. If it’s only a few sentences, then you should consider just creating a features page for each product or service, as long as each product or service has a different mix of features. | |
b. If many of the features are shared across many of the different product or service categories, then it is best to build out a separate features section giving each feature its own page and then pulling a short summary of each feature into the appropriate places throughout the site. | |
c. If you find that you cannot write at least 400 words of good quality and interesting information on each feature, then you may want to group features into categories and present each category page as a list of features. You can still include links next to each feature that link to the products or services that apply. | |
d. All of the above are plausible solutions based on the circumstances. |
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