David Hall's picture
Multiple choice question

What is a lead generator?

a. A service that sells lead lists for the purpose of emailing and targeted advertising.

b. An offer that encourages a person to give you their contact information in exchange for something that delivers value and is easy for them to consume.

c. Step 2 in a conversion funnel.

d. Something that delivers high value for a low price, also called a low cost leader.

Leave a comment

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.