Submitted by David Hall on Wed, 10/29/2014 - 23:41
Multiple choice question
What is a lead generator?
| a. A service that sells lead lists for the purpose of emailing and targeted advertising. | |
| b. An offer that encourages a person to give you their contact information in exchange for something that delivers value and is easy for them to consume. | |
| c. Step 2 in a conversion funnel. | |
| d. Something that delivers high value for a low price, also called a low cost leader. |
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