David Hall's picture
Multiple choice question

Which of the following strategies is best for optimizing the meta description?

a. Try to start with the most important keyword or phrase for that page, and then offer a one-sentence description of what the page is about, with a call to action and preferably use of supporting keywords that have been assigned to that page as appropriate.

b. Automatically populate the meta description from the page summary with a strict limit of 155 characters.

c. Allow Google to algorithmically create a description for their search results based on the keyword / search query that a user has typed in.

d. Use the priority keywords along with strong buzz words such as “Top, Best, and Guaranteed” with a call to action in ALL CAPS.

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