Submitted by David Hall on Wed, 11/05/2014 - 08:25
Multiple choice question
Which of the following strategies is best for optimizing the meta description?
| a. Try to start with the most important keyword or phrase for that page, and then offer a one-sentence description of what the page is about, with a call to action and preferably use of supporting keywords that have been assigned to that page as appropriate. | |
| b. Automatically populate the meta description from the page summary with a strict limit of 155 characters. | |
| c. Allow Google to algorithmically create a description for their search results based on the keyword / search query that a user has typed in. | |
| d. Use the priority keywords along with strong buzz words such as “Top, Best, and Guaranteed” with a call to action in ALL CAPS. |
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