David Hall's picture
Multiple choice question

If the meta keyword tag is no longer a search engine ranking factor, why create a keyword assignment for a webpage?

a. Because the meta keyword tag actually is still a ranking factor.

b. So that you can track what keywords a page is ranking for.

c. Just in case Google decides to start using the keyword meta tag as a ranking factor again in the future.

d. To create a strategy that will help the content writer understand what the keyword focus of the content should be so that the finished page will present a thorough exploration of the subject matter and so that off-site optimization strategies such as social sharing and link building can be well aligned with the goals of the page.

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