David Hall's picture
Multiple choice question

What impact do broken links and 404 error pages have on your search engine rankings?

a. No impact.

b. The pages with the broken links will drop in Google’s search rankings, but no other pages will be affected.

c. The pages with the broken links will drop in Google’s search rankings and the rest of the website may suffer from reduced search rankings depending on how big of a problem the broken links are.

d. Google knows that broken links are bound to happen, so a small percentage of broken links actually helps your site look more natural and rise in the rankings.

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