David Hall's picture
Multiple choice question

4. How should keyword research influence content creation? (Choose all that apply)

a. Content should be created to support keywords that have high search volume and are relevant to your topic.

b. After content has been created keywords should be added to it wherever possible.

c. Keyword research should help you discover niche markets and to understand what potential customers are looking for in relation to your topic.

d. If there are several different ways to say something, keyword research will show you the difference between which phrases are more commonly used and which phrases are not. This way you can make sure that you are using the same terminology that the majority of your target customers are using.

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