Submitted by David Hall on Wed, 12/03/2014 - 22:36
Multiple choice question
8. How should keyword research influence paid advertising online? (Choose all that apply)
| a. Keyword research will help you with demographic targeting for your AdWords campaign. | |
| b. Keyword research will help you create more efficient AdWords campaigns by discovering which search terms to target and what language to use in the Ads and on your landing pages. | |
| c. The keywords that you are having success with in SEO can inform your AdWords campaigns, and vice versa. | |
| d. Studies have shown that sites who appear at the top of both the organic search results and AdWords ads for the same keyword, tend to have significantly higher click through and conversion rates. |
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