Submitted by David Hall on Wed, 12/03/2014 - 22:38
Multiple choice question
9. How should keyword research influence email marketing, offline advertising & conversations with prospects and customers?
| a. Keyword research has nothing to do with email marketing. | |
| b. Keyword research has nothing to do with offline advertising. | |
| c. Keyword research has nothing to do with conversations with prospects & customers. | |
| d. By using the keywords that your site is ranking at the top of Google’s search results for, or that your company is aggressively targeting in AdWords search ads… repetitively in every interaction that your customer has with your company including emails, offline advertising & conversations, you are training your customer how to find your company online. This will support your goals as your customer performs their due diligence. |
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