David Hall's picture
Multiple choice question

40. Why are niche markets important? (Choose all that apply)

a. Niche markets can allow you to make a connection with someone about a topic of mutual interest and indirectly give you an opportunity to introduce them to your products and services.

b. Niche markets allow you to sell more products to the same audience through repeat business.

c. Niche markets allow you to be specific, using specific messaging, to reach a specific audience offering a specific benefit for a specific price… and specificity of this kind has proven to improve conversion rate over more generalized approaches.

d. Niche markets are not important, they are a waste of time.

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