On-Demand Online Marketing Expertise & Resources Step-by-step lessons, up-to-date research, eBooks, videos, recommended tools and processes.
Strategies that are incredibly effective and easy to implement.
SEO is not a set of tricks that you can do as an afterthought. SEO principles should provide a foundation for how you present information online. By following these step-by-step processes, your content will be self-optimizing and will reach your target customers more effectively.
Easy to follow lessons in online marketing
Online Business Fundamentals
Step #1 in building an online marketing ecosystem
Organizing The World's Information
A complete guide to Google, the world's most popular search engine
Online Competitive Analysis
Identify strengths and weaknesses of competitors to outperform them
Site Architecture & Navigation
Optimizing user experience and search engine performance
Step-by-step page specific and site-wide optimization techniques
Learn how to say all the right things through incredible research
Highly Optimized Content
How to plan, create, optimize and market every type of content
Social Network Engagement
Become a popular authority and reap the benefits
The Link Building Game
How to win when the rules keep changing
A marketing blueprint for local business success
The mysteries of online marketing are about to unravel before you...
the SEO effect turns complex and powerful strategies into simple steps for success
There are nearly a billion websites and trillions of webpages currently online. It would be impossible for any average person to navigate the web if not for search engines such as Google, Bing and Yahoo. Of course search engines are not the only source of traffic to a website. Direct traffic from online and offline advertising, partner sites, referring sites, email marketing and mobile strategies all play an important role. But, the fact is, 87% of internet users turn to search engines to find things online, and, Google controls 84% of the search market.
Companies that invest in SEO consistently report a higher ROI from SEO than any other marketing strategy. But that data is somewhat misleading because SEO isn't a single strategy. Search engines use hundreds of different factors to find, categorize and score websites. Then, they deliver search results based on which sites seem to be the most relevant, authoritative and important for a given keyword phrase. Therefore, a commitment to SEO efforts will actually lead you to a more well rounded web strategy.
It is also important to understand that, as technologies rapidly evolve, search engines are evolving along with them. Search engines are now returning much more dynamic content in search results that ever before. In addition to the traditional pages of links, we are seeing rich snippets, local business listings, maps, products, videos, news articles, app recommendations, knowledge graph data, social influence, personalization and more. However, what isn't changing is that people still use search engines (in all of their forms) to find whatever they need online.
What You Must Know about SEO
What SEO isn't
SEO isn't a bag of tricks, it isn't a switch that you can flip, and it isn't a one time thing that you can put in place and forget about... not anymore. SEO isn't something that you can do as an afterthought. SEO isn't just one thing, it doesn't live in one place and rarely can it be the responsibility of just one person.
What SEO is
SEO is what unifies your online marketing. SEO is a special set of considerations that direct your processes, from start to finish, to ensure your online strategies get maximum exposure and attract the right audience.
What the SEO effect will help you do
- Out strategize your competitors
- Focus on your target audience more effectively
- Optimize the code and content of your site
- Create highly optimized content for the web
- Market your content through multiple channels
- Grow large communities in social networks
- Be seen as a leading authority in your field
- Achieve top rankings for important keywords
- Get more traffic to your website
- Achieve higher conversion rates.
- Increase lifetime customer value
- Turn customers into brand ambassadors
What happens next...
By signing up for the online courses available here at theSEOeffect.com you will learn what it takes to have the #1 website in your industry, niche or market.
If you implement just some of the principles and strategies in these courses, your web presence will improve. If you implement all of them, you will dominate!
Sign up now and let theSEOeffect.com help you achieve your goals through simple step-by-step instructions!