Bulleted and numbered lists are not so much a “type of content” but rather a feature that can be easily added to most other content types. But, they are worth calling out specifically because bulleted and numbered lists tend to be some of the most popular content online. Blogs that utilize this format consistently produce greater engagement and viral tendencies. A big reason for this is that lists naturally include two elements of successful content. Lists are specific and easily consumable. Take these headlines for example:
- Top 10 Reasons Family Vacation Destinations
- 3 Reasons the US Housing Market is Bouncing Back
- 5 Things Every Successful Person Does Before Noon
These are the types of headlines that get clicks, these are the types of articles that get read and this is the type of content people like to share. But why?
First they are very specific. There is no guesswork. There is a specific number and a very specific subject they are promising to talk about. The number tells the reader that this content is easy to consume. There is no big obligation… this will just take a moment and the reader can easily skip from one bullet point to the next only spending time on the points that appeal to them.
Of course the topic must be something that appeals to the user, and that is where your user personas come in. We will talk about creating User Personas a little later in this course, but these are key to understanding the interests and motivations of your target audience. When you combine short consumable content with the interests and motivations of your target audience, it becomes irresistible.
Bulleted and numbered lists are also pretty easy to write. So, make sure that you take some time and consider what type of lists you may be able to create based on your industry or niche. They can also be a great way to spruce up some information that would otherwise be fairly bland.
As far as the optimization, syndication, etc… remember, these are basically a type of blog. But, they are consistently effective and something that you should add to your content marketing mix.