Are you in an industry that uses lots of terminology that isn’t widely understood by people outside of your industry? Are acronyms prevalent in your field?
It is so easy for professionals who are experts in their field to forget that they are speaking their own language. The question is, do your customers really understand that terminology? Perhaps some of them do… but, almost without exception there is a certain portion of your target customers that will not know all of the industry jargon.
Creating a glossary of terms does 3 really great things:
It gives your site lots of content that is keyword specific. Good for SEO!
It gives your customers a resource that will help demystify the industry. Good for your customers!
It can be a great resource for people who write about your industry. If you make a great industry glossary, promote it to every blogger and journalist that you can find who covers your industry. Let them know that it’s the ultimate resource for industry jargon. Encourage them to bookmark it and refer to it and let them know that you would love to help them any other way that you can. This turns you into a valuable and helpful resource and before you know it you will start getting links form their articles and blogs.
Does Your Industry Have a Lot of Jargon?
Perfect! Make A Glossary!
Next The next thing that we are going to talk about is creating industry lists and resource pages. These are fantastic for generating reciprocal links. So, let’s talk about