How to articles and videos are very popular content and great link bait. This means that if you create and promote a how-to article and video showing people how they can easily do something really cool, those types of videos tend to get tons of shares on social networks and get a lot of attention for your website.
Creating one big how-to video that delivers a lot of value and promoting it to your target audience can give you an idea of the demand for that type of content in your industry.
If you find that people are responsive to the first How To video you create and promote, consider making how to articles and videos as a regular feature. For instance a weekly installment where you present a cool How To tip that is relevant to your industry. If you go this route, the how-to should be very quick and easy to understand. The video should be anywhere from 2-5 minutes. This is a strategy that can build amazing customer loyalty and engagement and solidify you as an industry expert. As this happens, and your audience grows, the links pointing back to your site will begin to flood in as more and more bloggers and journalists who write about your industry begin to refer to ideas and tips that you have presented in your How To article and video series.
These videos are the perfect type of content to support a channel on YouTube and all of the other video hosting sites listed in the video tab of the Foundation For Link Building Workbook
A lot of times, companies and professionals are very weary of this strategy at first. Typically this is because they feel that they do not want to give away their special sauce. They don’t want to just give away that kind of value for fear that customers will not pay for their services or their competitors will figure out how to compete more aggressively. Sometimes this is very valid… however, most of the time the How To series will deliver far more value, get the company exposure to a much larger audience, generate tons of links, and elevate the stature of the company to start bringing in bigger clients. Most of the time, the benefits can far outweigh the fears.
In this end, it’s all about the quality of the content that you produce, but How-To articles and videos are great link bait!
It’s amazing how much traffic
How To Videos Can Generate!
Next In the next lesson we will talk about a type of content that is becoming more important than ever because of natural language search. This is also a type of content that is perfect for link building from forums, comment links and social networks. We’re going to talk about creating