Yes, a link from a news article is going to be a “contextual link” but the fact that it is coming from a news article also shows that your webpage is current and relevant to what is happening now. That is another really strong sign that your page may be something that people would want to find when searching for information relevant to your topic. News articles should be entirely fact-based, formally written in AP style, and will appear on a credible news website.
It should also be noted that Google recognizes that there is a difference between your site getting a link from a news article that you wrote, and getting a link from an article that was written by someone who isn’t directly linked to your organization. If you wrote the article and it appears on a site other than your website, that is an indication that you are seen as a relevant authority in your field, which is good. But, if you get a link from an article that was written by someone else, that is an indicator that your site is currently a highly relevant resource for the topic being discussed. So, it makes sense for Google to treat links from news articles slightly differently based on who wrote them. The key is to do a lot of both, writing news articles and getting mentioned by other writers.
Start by writing and posting news articles yourself and then connecting with journalists who write articles relevant to your topic. When you find an article someone else has written, connect with them on social networks, compliment them on the article and after a couple “get to know you” interactions, let them know when you put out good articles and off to give them information or a quote anytime they are writing about your topic in the future.
Google search modifiers can be an amazing resource when looking for news sites related to your niche. Simply go to Google search and use any combination of the following search patterns:
- “Industry” + “news”
- “Niche” + “articles”
- “Keyword” + “report”
- “keyword” + “submit article”
You may also want to add + “year” to the end of any of those searches to help you narrow down more recent results. Google will return a long list of pages that you can search through to find journalists and websites that cover your topic. From there, begin reaching out to connect and build a relationship that will hopefully lead to media coverage and links for your site.
Two other great ways to find writers and sites that cover your niche are:
Twitter.com - Just search Twitter for #YourKeyword and you will likely find a long list of article links and people who write or share about your topic.
SocialMention.com – This tool quickly searches to find recent blogs, microblogs, bookmarks, images, videos and questions related to your search term.