What is the difference between a quiz, a test and a survey? They are spelled different. That’s it.
No matter what you want to call them, as soon as you create a list of questions and get people answering those questions, you are collecting valuable data. The more answers that you can gather the more significant your data set will be.
These can be great for link building because you get an incredible opportunity to build links when you are promoting the survey and trying to get people to take the test (hint: adding some sort of contest prize type incentive for taking the survey can really help boost this engagement, sharing and linking).
Then, once the survey is closed and you compile the results, you can release those as unique and original data and provide some insights on the results. This is the type of thing that journalists a bloggers feed off of. A good survey with interesting, compelling, controversial or unexpected results can get a wild amount of natural organic links from other people who write about your industry.
Of course, this can also give you great insights into your actual customers and allow you to create products and services that better fit their needs.
The takeaway here is that surveys are AWESOME! Start creating surveys, post them on your website, add them to your newsletters, post them on your social networks and promote them like crazy! Do a good job with the efforts you put into surveys and you will reap the rewards ten fold.