Don’t just put every bit of content creation effort into promotional material.
If you really want to become a market leader, consider becoming a thought leader for your industry. This means keeping up with the latest news and information on the forefront of your industry. Take it upon yourself to cover events, connect with other providers (yes, even your competitors), survey as many players within your industry as possible and put out articles that share what you know and have learned.
Create some content with insightful analysis about the laws, regulations, opportunities, challenges and possible solutions facing your industry and clientele. Speak to both the current and future leaders of your industry. Once you create this type of content, get it published in leading industry publications and submit it to Governing bodies and Universities for inclusion in their publications. The links that you can get back to your site from this type of content is the purest gold that exists in the realm of link building.
A lot of people really struggle with this concept. Far too many people think that they should hold on tightly to everything they learn as some sort of competitive advantage. But the truth is… once you become known as a person who channels knowledge, as people begin to follow you to keep informed, knowledge will begin to pour into you from more channels than you could ever follow on your own. This is how you become a real industry powerhouse. This is how you become a thought leader.
The biggest clients in your industry want to work with thought leaders.
So, some percentage of your efforts toward creating content that develops a voice within your industry. You won’t get the immediate clients and revenue that more promotional content can deliver… but over time this is the most powerful way to truly improve your stature, influence and position yourself as a market leader. And, once again, the links that you can get back to your site from this type of content is the purest gold that exists in the realm of link building.
A Few Good Trade / Scholarly Articles Per Year
Can Be Very Powerful For TrustRank!
Next While trade and scholarly articles are more aimed at establishing you as an authority among your competitors and peers, in the next lesson we will talk about one of the most popular types of content for consumers.