It will be critical to your progress throughout The SEO Effect that you have a good working business blueprint. The Business Blueprint Workbook is essentially a questionnaire that you will fill out as you go through the rest of the lessons in the Online Business Fundamentals course.

The Business Blueprint is an invaluable tool that will help you progress toward creating a successful and scalable business. The Business Blueprint will ensure that your business is well thought out and that it is easy to get additional team members and consultants on the same page with the most important aspects of your business.

The Business Blueprint will help you describe:

  • Basic Business Information
  • Core Products, Services and Messages
  • Customer Profiles / Customer Personas
  • Competitor Profiles
  • Business Economics
    • Established Financials
    • Projected Financials
  • Goals
  • Organizational Outline
  • Team Evaluation Criteria

Each of these sections should be easy to complete. Your first time through you should not try to be a perfectionist. Perfection takes too much time. As we progress through the courses and your business evolves into a “lean mean marketing machine” you should be constantly updating and refining your business blueprint.

Your first time going through this you should just write out your gut reaction to each question and move on to the next one.

The Business Blueprint Workbook is a word document. Please download it now, open it up and continue to the next lesson. The workbook is meant to accompany each lesson of this course.

Now that you've downloaded the Business Marketing Workbook:

Next Time to move on to the next lesson: