When we talk about content optimization, the majority of the time we are talking about written content. Yes, images, video and audio are all technically content, and we will look at the strategies for optimizing those later in this course. But, search engines are not able to see images or hear audio (although they taking significant strides with these types of content). What search engines can do really well is read code and understand the written content that appears in HTML. Therefore, even when the main feature of your page is a video or photo gallery, it is critically important that you provide written content so that search engines can understand what is being presented.

In this first set of lessons we will quickly bring you up to speed on the fundamental concepts of content optimization. These are concepts that you absolutely must know… but it’s not enough to just know them, you have to actually implement these concepts, all of them, in order to give yourself the best chance of success with every piece of content you create.

The following lessons in this course deal with the basic components of content optimization

The remaining lessons in this course offer more of a practical or step-by-step approach to highly optimized content marketing

So, Let's Start With Panda

Googles Content Algorithm!

Next In the next lesson we will take a look at the algorithm that Google used to understand and quantify the subject matter and quality of information found in the written content on your pages. Let's take a look at